MAGAZINE
After annotating different magazine covers it helped me realise what makes the typical magazine attract the audience. The purpose was to attract the audience through the use of stories and images as well as creating something unique. All magazines have little tweeks about them but all give the things we want to see. The magazine was my main product and so it had to be different and appeal to the target market , people who have an interest in fashion. I think my magazine is effective to the audience because although its a fashion magazine the images and colours used are fun and vibrant attracting the audience to read my magazine. The target audience being 16+ and mostly aimed at students meant that It would be better that my magazine was free because not many students have money to buy magazines so I think this is effective because it gets my magazine recognised as students can pick it up in public places for free. Keeping in mind that my magazine was free it had to feature afforable items inside or it wouldnt fit with the type of magazine. In my double page spread and contents page I included high street items that my target market would be able to buy. I also think this is effective because the items included are all available from stores students and older go to. Because my magazine would be available in public place such as universitys and city centers I thought this would create more publicity for my regional magazine.
WEBSITE
With technology used worldwide everyday creating a website to go with my magazine would create a form of advertisement.The website isnt just available for fans/ susbscribers of the magazine but for anyone who happens to google search. I wanted to create a website which would feature everything in my magazine and more. I think my website is effective because it features everything my magazine does so they are closely related and it contains other elements like the days news which can keep people up to date. The website takes a great amount of inspiration from my magazine. I compared my website with other leading fashion websites such as Vogue . With vogue the website is mainly black and white with little colour. For such a big branded magazine the website was a little plain and so for mine I wanted to make it more fun and attract readers to it. I chose the colours similar to my magazine which was an effective way in my opinion to symbolise with one another.
The combination of my ancillary texts to my main product, in my opinion is very effective for another reason such as I used the same person in my magazine to on my billboard (Sarah Girdwood ).
BILLBOARD
The billboard is a product that would be featured for when passerbuys drive by or see it at a local bus stop. The billboard is effective because I used the same brick wall in my billboard to what I used in my front cover magazine but with a slight different colour. This is something the audience will be able to recognise and assosciate with my brand. Throghout all my products I have kept the colours close together and consistant with each text which is a bonus for the audience because again will assosciate those colours with Flash. I used the same font for "flash" on my billboard to what I used in my magazine and website again something which would be effective to make my title recognisable as much as the little yellow triangle would make it recogniseable also. I think that my billboard acts as another good advertisment for my main product, it shows females the same age as my target audience reading the magazine looking engaged, fashionable and happy showing the audience what they could be like if they read Flash magazine, making it an effective way to advertise my main product.
I feel the genre is easy to recognise throughout my magazine and website because the costume and images show fashionable items from high street stores. The images are all of confident, attractive females who promote fashion just like other magazines like Look and Grazia do. I feel the audience can identify with my products because they can read my magazine and it leaded them to visit my website. All the products work together which wouldn't have the same effect if they were by themselves.
Overall, I believe that the combination of my main product and ancillary texts was successful because the audience could recognise certain traits in my products and know they come from the brand Flash. I feel my products show a professional look for a fashion genre.
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