Audience Theories with Media Coursework

Blumler & Katz
Blumler & katz which uses the uses and gratifications theory can be applied to my A2 coursework in many ways.
- Diversion : The reader may want to form an escape which is why they want to pick up the magazine in the first place. They may read it on a train or at a lunch brake to help chill.  The fashion magazine could form an escape because the reader typically enjoys fashion and feels relaxed when reading it.
- Personal Relationships: When we see the image on the front cover typically being confident and made up on my fashion magazine this can influence the reader by having someone to look up to. The model on the cover who wears makeup may give the reader reassurance or someone to look up to. The clothes in which they wear can hook the reader to buy those type of clothes.
- Personal Identity: The reader then can compare their life to the character on the front cover. The magazine is typically for a female audience so females can compare the makeup or trends they wear to the cover model. Comparing the pose or how confident she looks on the cover.  In order to relate to the model because it is a North East magazine , North East female girls may relate more to the lifestyle.
Surveillance: Being a North East regional magazine the audience can get a supply of information from this part of the world specifically on the fashion they wear and the places they buy from.

Stuart Hall
Known as the reception theory Stuart Hall theory could be applied also to my A2 magazine.
-Dominant Reading: On the magazien cover the reader will pick up the magazine and fuly believe the cover the way that the creater intended them too. They believe the models expressions and poses . Everything seems the way it should.
- Negotiated Reading: When reading my magazine each reader will have a different perception on what they see. The reader may reflect the cover in the way they want to regarding experiences.
Oppositional Reading: The readers social position makes them reject the theory , rejecting what the model is doing or acting like. There social position places them oppositional to whats on the cover.
Polysemy: ( the capacity of signs with multiple meanings) The front cover may have multiple meanings coming from the models facial expressions or the pose they are doing. The reader may interpret these differently to what another reader may do. For example the makeup on the model in one culture could mean something completely different to what makeup in another culture means.
Third Ideologies: The subject constructs the thoughts on the main cover and allows them to create there own thoughts about it.

David Gaurtlett
David proposed that identity is fluid and that it is constructed and negotiated , the media can direct audiences in constructing a certain identity.