Firstly my main target audience is typically that of a female aged 16+ that likes to sit back and chill with a drink and read the latest issue of a magazine. They dont mind to experiment with fashion and wear what they feel is right for them , not caring what anyone else thinks. They show style, creativity, trendy and fun. The female has a motivation to look good on a morning as she gets ready for the next day at work or university. Students or workers who also like to go out with girlfriends and have a catchup and a gossip.
Makeup particually intrests the reader also as fashion and beauty are like brother and sister. They love getting dolled up for nights out but also dress down for nights in. There job is typically being a student and working part time on weekends to get a little money together to buy the latest outfit. 60% of readers drive a car and mostly all like a starbucks coffee on the way to work.
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