Billboard - Inspirational Texts

My first piece of research on billboard advertisements is by a fashion company ALDO. What I like about this billboard is the size of the font ALDO.   When looking up at this billboard it will show all passer buys whose billboard it is straight away. The font colour is plain white which stands out on the blue background.  I also like the image of the confident model who is promoting the red shoes on the image.  Again I like the pose the model is promoting , happy / confident and sexy something I hope to achieve in my own billboard.

My second billboard which I really liked was the makeup advertisment by Chanel advertising their new lipstick. What attracted me to this billboard as an audience member was the use of colour. They use only 2 main colours of peach and white and it stops the billboard getting to cramped. When comparing it to my other billboard research that also uses a minimum amount of colours as the blue and white. 
Another thing about this advert which I really liked was the image of the model wearing the lipstick and then the image of the lipstick next to it. It shows the audience straight to the point of what is being advertised. Something I disliked about this advert was the difference in font from the rouge and the coco which may confuse some of the readers. I think the font would be better if it was consistent and the same.
This advert is typically aimed at women as is my advert .

This is another of my favourite billboards that stood out to me. I love that the billboard features a link to the website of " AlexanderMcqueen.com" and It features the website and not just the name Alexander Mcqueen. The image is an arial shot and I love the effect of this on the billboard. I also like the unusual of the model covered in snakes which is different to what other billboards will have. Its something that will make the public remember the billboard if theres something unusual to make them remember it. The font is in small letters which I would possibly make bigger just so its easily visible for passer buys. With technology growing I also thing that in order to improve the billboard they could add a QR code on the billboard so if the advertisement was featured in magazines or walls then viewers could easily find the website .The use of colour could distract a few of the audiences so maybe the advert could use less colours.