generic conventions

when creating pieces of media the producer will often plan what it will look like and posssibly compare it to another well known advert.
Generic conventions include points which we would pair with a billboard such as having the brands name featured somewhere on the advert, catch tag lines as well as close up shots.
My billboard is to show my magazine off to get the audience to buy it. By featuring young women on my billboard looking happy and engaged in the magazine will show the audience the magazine is intresting encouraging the audience to buy the magazine. Showing the model to be happy and look sexy is often a feature in an advert as we never really see an unhappy model because people wouldnt be intrested in buying it or reading it. I will include this generic convention in my billboard but instead of having close up shots like many billboard are seen to have I will change it to having a full body shot of the model so we can see the models body language whilst they are reading the magazine.  Problems with doing this could occur as it may not look like a billboard advert and may be better with a close up image so I will test out images before deciding on the final look. The colours used I may go against typical convections and use a variety of colours. Most magazines stick to using 2 or 3 but with my magazine aged at 16+ bright colours will suit my target audience.